{"id":5858,"date":"2026-11-12T10:32:57","date_gmt":"2026-11-12T08:32:57","guid":{"rendered":"https:\/\/www.rtpr.ro\/?p=5858"},"modified":"2026-11-12T10:32:57","modified_gmt":"2026-11-12T08:32:57","slug":"rtpr-castiga-pentru-regina-maria-un-litigiu-inovator-la-intersectia-dintre-proprietate-intelectuala-concurenta-neloiala-si-tehnologie","status":"publish","type":"post","link":"https:\/\/www.rtpr.ro\/ro\/stiri\/rtpr-castiga-pentru-regina-maria-un-litigiu-inovator-la-intersectia-dintre-proprietate-intelectuala-concurenta-neloiala-si-tehnologie\/","title":{"rendered":"RTPR c\u00e2\u0219tig\u0103 pentru Regina Maria un litigiu inovator la intersec\u021bia dintre proprietate intelectual\u0103, concuren\u021b\u0103 neloial\u0103 \u0219i tehnologie"},"content":{"rendered":"<p>Echipa de litigatori a RTPR a fost compus\u0103 din <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/valentin-berea\/\">Valentin Berea<\/a> (Partner), <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/andrada-rusan\/\">Andrada Rusan<\/a> (Counsel), <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/ana-popa\/\">Ana Popa<\/a> (Counsel), <a href=\"https:\/\/www.linkedin.com\/in\/narcis-codori-690646255\/\">Narcis Codori<\/a> (Associate), <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/miruna-tocileanu\/\">Miruna Tocileanu<\/a> (Associate) \u015fi <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/gabriel-malus\/\">Gabriel Malu\u015f<\/a> (Junior Associate), reu\u0219ind, dup\u0103 mai bine de 3 ani \u015fi 2 faze procesuale, s\u0103 ob\u021bin\u0103 pentru Re\u021beaua Privat\u0103 de S\u0103n\u0103tate Regina Maria o hot\u0103r\u00e2re executorie favorabil\u0103 \u00eentr-un litigiu important \u00een materia concuren\u021bei neloiale \u0219i propriet\u0103\u021bii intelectuale, care a adus \u00een discu\u021bie conceptul de \u00abtrade dress\u00bb \u00eentr-un context juridic inedit \u00een Rom\u00e2nia.<\/p>\n<p>Valentin Berea, coordonatorul practicii de litigii \u0219i investiga\u021bii \u00een cadrul RTPR, ne-a declarat: \u201e<em>Este<\/em> <em>un caz foarte interesant pentru un practician, pentru c\u0103 ridic\u0103 probleme de drept care se afl\u0103 la confluen\u021ba dintre concuren\u021ba neloial\u0103 \u0219i proprietatea intelectual\u0103. \u00cen esen\u021b\u0103, misiunea noastr\u0103 a fost s\u0103 ap\u0103r\u0103m identitatea vizual\u0103 a clientului nostru (denumit\u0103 \u0219i \u00abtrade dress\u00bb \u00een dreptul anglo-saxon) \u00eempotriva unor forme subtile de apropiere \u0219i copiere a acesteia de c\u0103tre un concurent direct, manifestate mai \u00eent\u00e2i online \u0219i ulterior \u0219i offline, inclusiv prin publicitate programatic\u0103 \u0219i comunic\u0103ri \u00een social media. \u00cen economia digital\u0103, \u201evitrina\u201d unui comerciant s-a mutat \u00een mare m\u0103sur\u0103 \u00een spa\u021biul online, iar tehnologia permite modalit\u0103\u021bi de asociere \u0219i apropiere de un brand care sunt mult mai sofisticate dec\u00e2t copierea tradi\u021bional\u0103 a unei m\u0103rci. Unul dintre argumentele centrale sus\u021binute de echipa noastr\u0103 a fost c\u0103 protec\u021bia identit\u0103\u021bii vizuale trebuie analizat\u0103 prin prisma impresiei sale de ansamblu, iar nu prin disecarea elementelor individuale care o compun. Provocarea \u015fi satisfac\u021bia noastr\u0103 au fost cu at\u00e2t mai mari cu c\u00e2t am \u00eenfruntat o ap\u0103rare redutabil\u0103.<\/em>\u201d<\/p>\n<p>Disputa juridic\u0103 dintre Re\u021beaua Privat\u0103 de S\u0103n\u0103tate Regina Maria \u0219i concurentul s\u0103u se desf\u0103\u0219oar\u0103 pe mai multe planuri, \u00een fa\u021ba instan\u021belor \u0219i autorit\u0103\u021bilor na\u021bionale \u0219i europene. Recent, RTPR a ob\u021binut pentru Regina Maria o alt\u0103 solu\u021bie favorabil\u0103, Tribunalul Bucure\u0219ti resping\u00e2nd \u00een integralitate ac\u021biunea prin care acela\u0219i competitor a solicitat anularea portofoliului de m\u0103rci \u00abRegina Maria\u00bb, \u00een baza a cinci temeiuri distincte de nulitate. \u00cen cadrul acelui litigiu a intervenit \u0219i Casa Regal\u0103 a Rom\u00e2niei, care a ap\u0103rat leg\u0103tura institu\u021bional\u0103 legitim\u0103 cu re\u021beaua medical\u0103 c\u0103reia i-a acordat dreptul de a purta numele Reginei Maria, personalitate istoric\u0103 \u0219i membru al Familiei Regale a Rom\u00e2niei.<\/p>\n<p><a href=\"https:\/\/www.rtpr.ro\/ro\/expertiz\u0103\/litigii-si-investigatii\/\">Practica de litigii<\/a> a RTPR are o experien\u021b\u0103 vast\u0103 \u00een diverse domenii precum dreptul concuren\u021bei \u0219i concuren\u021bei neloiale, proprietate intelectual\u0103, tehnologia informa\u021biei, dispute deriv\u00e2nd din fuziuni \u0219i achizi\u021bii, investiga\u021bii \u0219i reorganiz\u0103ri corporatiste, litigii fiscale \u0219i arbitraj interna\u021bional.<\/p>\n<p>Echipa de litigatori RTPR beneficiaz\u0103, de asemenea, de colaborare cu <a href=\"https:\/\/www.rtpr.ro\/ro\/echipa\/prof-lucian-mihai\/\">Profesorul Lucian Mihai<\/a>, una dintre personalit\u0103\u021bile marcante ale dreptului propriet\u0103\u021bii intelectuale din Rom\u00e2nia, la \u0219coala c\u0103ruia s-au format mai multe genera\u021bii de practicieni, inclusiv avoca\u021bi ai echipei care a lucrat pe acest dosar.<\/p>\n<p>\u00centr-un alt dosar reprezentativ \u00een materia propriet\u0103\u021bii intelectuale, RTPR a fost prima firm\u0103 din regiunea CEE care a ob\u021binut o hot\u0103r\u00e2re definitiv\u0103 de \u00absite blocking\u00bb, reprezent\u00e2nd unele dintre cele mai mari studiouri americane de film, prin care principalii furnizori de internet au fost obliga\u021bi s\u0103 blocheze o serie de site-uri de filme pirat foarte populare \u00een Rom\u00e2nia.<\/p>\n<p><a href=\"https:\/\/www.rtpr.ro\/ro\/\">RTPR<\/a> este una dintre cele mai experimentate \u0219i apreciate firme de avocatur\u0103 din Rom\u00e2nia, recunoscut\u0103 ca atare de Legal 500, Chambers \u0219i IFLR 1000 \u2013 cele mai reputate ghiduri juridice interna\u021bionale \u2013 care includ \u00een mod constant RTPR pe primele pozi\u021bii \u00een clasamentele realizate pentru diferite arii de practic\u0103, printre care Drept bancar \u0219i finan\u021b\u0103ri, Corporate\/M&amp;A, Pie\u021be de capital, Solu\u021bionarea disputelor, Dreptul Concuren\u021bei, Energie \u0219i resurse naturale, Real estate \u0219i Construc\u021bii, Dreptul Muncii \u0219i Dreptul Propriet\u0103\u021bii Intelectuale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Echipa de litigatori a RTPR a fost compus\u0103 din Valentin Berea (Partner), Andrada Rusan (Counsel), Ana Popa (Counsel), Narcis Codori (Associate), Miruna Tocileanu (Associate) \u015fi Gabriel Malu\u015f (Junior Associate), reu\u0219ind, dup\u0103 mai bine de 3 ani \u015fi 2 faze procesuale, s\u0103 ob\u021bin\u0103 pentru Re\u021beaua Privat\u0103 de S\u0103n\u0103tate Regina Maria o hot\u0103r\u00e2re executorie favorabil\u0103 \u00eentr-un litigiu [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/posts\/5858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/comments?post=5858"}],"version-history":[{"count":2,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/posts\/5858\/revisions"}],"predecessor-version":[{"id":5860,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/posts\/5858\/revisions\/5860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/media\/3156"}],"wp:attachment":[{"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/media?parent=5858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/categories?post=5858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rtpr.ro\/ro\/wp-json\/wp\/v2\/tags?post=5858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}